How useful is the concept of ideology for media analysis Discuss in Essay

How useful is the concept of ideology for media analysis Discuss in relation to soap operas - Essay Example As the strength of the British army grew weak in confronting an imposing German hostility, the military administration had to resort to Conscription as a means of restoring its strength. But a glimpse at the history of media in the backdrop of public administration and consumerism will show that the positive application of ideological propaganda is an exception than the rule. Almost every known media type is susceptible to ideological undercurrents, whether as a result of design or accident. The Television as a medium of communication and entertainment allows sophisticated application of ideological persuasion. It has to be remembered that television is a product of the twentieth century. The centuries prior to its invention were not devoid of prevalent ideologies or their imposition on the masses. However, the imposition of the desired set of beliefs and habits were achieved through brute force. These centuries saw colonialism at its peak; and where imperialism exists violence follows. But the twentieth century is different in that empires were giving way to independent republics, especially after the Second World War. Soap Operas, which form the bulk of cultural programming, are truly representative of the rest of the electronic media. A careful study of soap operas helps us understand media in general and media’s role as vehicles of ideological propaganda in particular (History Today, 10). The soap operas serve as vehicles of ideology in two different ways. The more obvious way is through advertisements and sponsorship. Advertisements are essentially messages to the target audience as to what is good for them, what is it they should aspire for, what it that will gain them respect, etc., is. Of course, the process is not based on force but manipulation and exploitation. In a study conducted by Cynthia Frisby for the Journal of Advertising Research, the relationship

Franchise Feasability Study Essay Example | Topics and Well Written Essays - 4750 words

Franchise Feasability Study - Essay Example What is a franchise, and how does it work? Franchise is a business arrangement undertaken between two parties for the purpose of marketing a product or service. The franchiser (party selling the product or service) enters into an agreement with the franchisee (party buying the product or service) to provide marketing and selling expertise under its banner, for a fee. The franchisee is at liberty to operate in areas not directly under the jurisdiction of the franchiser (Definition: Franchise@ Sterling Knight, Commercial Mortgages, Sterling Knight, www.sterlingknight.co.uk). What are the rules set out by the Australian Franchise Standards to enhance profitability and high standards of personal and professional conduct? Does Garuva have the qualities to market their services through franchisees in Melbourne and Sydney? What does the Australian Franchise Standards mean in the context of this research, and does Garuva bar and restaurant, meet the suitability criteria of the Australian Franchise Standards to expand its operations through a franchise in the port cities of Sydney and Melbourne? The Franchise Council of Australia (FCA) expects its members to maintain a high level of standards in personal and professional conducts, to enhance public perceptions of a franchise.... teria of the Australian Franchise Standards to expand its operations through a franchise in the port cities of Sydney and Melbourne The Franchise Council of Australia (FCA) expects its members to maintain a high level of standards in personal and professional conducts, to enhance public perceptions of a franchise. In return, FCA will help safeguard the investment of its member franchisers and the businesses of its franchisees, and protect franchise networks from unfair or unethical attacks. Brisbane, the capital of Queensland, is a well developed, industrial, tourism, and sporting city. This makes Brisbane an ideal destination for holiday makers as well as businessmen, not forgetting the local population that draws as much as 16% of the state's total wages. The same can be said of Sydney and Melbourne. Cosmopolitan cities that they are, Garuva would definitely benefit from operating franchises there. This research will exemplify the business potential in the field of food and beverag es and undertake the study of business expansionism through franchise. 2.0 Executive summary Brisbane, the capital of Queensland, is situated to the north of Sydney. It accounts for 10% of the State's total jobs. Wages drawn is equal to 16% of the State's total wages bill. With its industrial areas, international sea and airports, lush green parks, theatres, hotels, outdoor and indoor sports, and tourist spots, which include the world famous Sunshine and Gold Coast, Brisbane is the place to be. An adventurer's and tourist's destination, Brisbane is among the most-sought-after destinations for Australian and international travellers. Approximately 60% of the country's meat export, and roughly 40% of her car imports happens through the Port of Brisbane (Elizabeth Nosworthy, 2001,